Funding for flagship innovation project

Winnovart advised on funding a flagship innovation project in the industrial scale professional laundry services, a project implemented by Promar Textil in Brasov, Romania. Under the commercial brand Kromatic, Promar Textil SRL has opened a highly innovative unit for professional laundry services, following a € 4.5m investment soon to be fully completed. For more information about the project, read here.

The main highlight of this investment, making the new unit one of the most innovative units of its kind on a worldwide level, is the integration of the RFID (Radio Frequency Identification) based – technology into the value chain of the unit, embedding the R&D efforts of the company in the past 4 years to adapt RFID to the specifics of high volume professional laundry services.

Integrating state-of-the-art technology, lean management practices and an innovative RFID-based tracking system, the result is a unique laundry management solution offering a significantly improved service for the clients, along with great operational benefits for the laundry unit itself. Operational efficiency, Management of the value chain, Security and Sustainability have been brought to highest level ever in this industry, the project already raising interest on various international markets, from leading players in the hotel, manufacturing and healthcare industries.

The investment is being partly funded under the Norway grants mechanism, via the “Green Industry Innovation” programme operated in Romania by Innovation Norway.

After securing the funding with a bid submitted in 2013, Winnovart advised throughout the development and implementation process of the project.

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Finanțare pentru proiectul pilot de inovare

Winnovart si-a adus aportul de consultanta in finantarea unui proiect pilot de inovare in spalatorie profesionala la scara industriala, proiect implementat de Promar Textil din Brasov, Romania. Sub marca comercială Kromatic (, Promar Textil SRL a deschis o unitate extrem de inovatoare pentru servicii de spalatorie profesionale, in urma unei investitii de 4,5 milioane de €.
Principala caracterisitica a investitiei, ceea ce evidentiaza noua unitate ca una dintre cele mai invoatoare de acest gen pe plan mondial, o reprezinta integrarea tehnologiei RFID (Radio Frequency Identification) in reteaua unitatii, incorporand astfel eforturile de Cercetare&Dezvoltare ale companiei din ultimii 4 ani, de a adapta tehnologia RFID volumului tot mai mare de servicii de spalatorie profesionala.
Incorporarea acestei tehnologiei de ultima ora, coroborata cu un sistem adecvat de management si un sistem inovativ de urmarire bazat pe RFID a rezultat intr-o solutie unica de management de spalatorie, oferind servicii imbunatatite clientilor, dar si beneficii operationale pentru unitatea de spalatorie in sine. Eficienta operationala, cea administrativa, securitatea si sustenabilitatea au fost aduse la cel mai inalt nivel inregistrat vreodata in aceasta industrie, proiectul devenind de interes pe diferite piete internationale, in special in industria hoteliera, prelucratoare si in cea medicala.
Investitia este partial finantata cu ajutorul fondurilor norvegiene, prin intermediul programului “Inovarea Industriei Verzi” demarat in Romania de catra Innovation Norway.
Dupa asigurarea finantarii, cu un proiect depus in 2013, Winnovart s-a ocupat, pe partea de consultanta, si de dezvoltarea si implementarea proiectului.

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